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Bell Gothic
Bell Gothic is a realist sans-serif typeface designed by Chauncey H. Griffith in 1938 while heading the typographic development program at the Mergenthaler Linotype Company. The typeface was commissioned by AT&T as a proprietary typeface for use in telephone directories and has since been made available for general licensing. Bell Gothic is designed for maximum legibility in the adverse conditions of small print on poor-quality newsprint paper, into which ink tends to absorb and spread out. It is therefore a popular font in printing at small sizes.
Bell Gothic was replaced by AT&T with Matthew Carter's typeface Bell Centennial in 1978, the one hundredth anniversary of AT&T's founding.
== Design ==
Earlier in Griffith's career at Mergenthaler Linotype, he had developed a highly successful newspaper text face called Excelsior, which overcame many of the limitations of printing smaller point sizes on low quality newsprint. This contributed to his addressing similar limitations of telephone book printing. Bell Gothic was designed to be highly legible at small sizes, economical in its use of space (and hence paper), and reproduce well on uncoated, absorbent paper newsprint stock under less than optimal conditions. Griffith's face Bell Gothic is distinct for the cross bars on the uppercase I, the foot and cross bar on figure 1, and the angled terminus of the stroke on characters b, d, h, k, l, n, p, and q. While there are suggestions of an ink trap in several characters, they are minimal in comparison to the exaggerated ones found in Bell Centennial.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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